Posted on

Crowdfunding for amateurs

30/6/2015 Project cancelled

from the desk of the CEO


After the death of an advocate for our mobile food cart venture our business struggled. We were looking at many options for funding. Then we came across, an American organization to help creative projects by providing an online platform for backers for them to support these projects by donations.

Tribute to Rainer
Tribute to Rainer

Crowdfunding lets you raise funds without sacrificing ownership or having to face relatives across the table at holidays, or needing to promise a return besides a free sample of your product or some other ‘reward.’
It’s a bit like being in a kindergarten and doing a presentation for the children to understand. Yet, we thought, if that is our only option we will give it a go.
We knew it has, without any doubt, drawbacks:

It just makes it too easy to kid yourself
The projects work for many young would-be entrepreneurs, those that have not got into the rhythm of writing business plans or put into crafting mission statements and forecasting sales and determining costs.
It’s really like going back in time when you went to college – you put in the effort to show what you’re capable of.

It’s a lazy way of finding capital for your projects.

Investors will hesitate investing in a crowdfunded company. Is this true?

I think I know the answer here:
Do these companies really perform? How can they have the financial experiences if they haven’t got the qualifications nor the ability to write a business plan? I personally wouldn’t donate a penny to these projects as an entrepreneur.
Realizing your dream as an entrepreneur is hard. Crowdfunding sites, in my opinion, distort the dream. If funds are granted, it can help supplement other sources of money and help you try out a product, but the true test of a business is what happens next, after the funding is done. And that’s when you’ll need the discipline,  expertise and sense of urgency that comes putting your own money at risk or that of serious investors who expect a real return.

For us it was out of desperation because of other issues, interfering with traditional funding options, issues we were for a long time completely unaware of. When we found ourselves declined for funding we were never told about the reasons….so we thought: “That’s odd, no public debtor record hold any negative reports on us! We have provided a most complex and striking business and marketing plan, yet we get declined for reasons we don’t really understand. On our path we value fellow humans who are honest with us and say directly to our face what they find good, what they find bad and what they criticize when they decline funding applications.”


As concerning the future for Camden Bratwurst Pillar Limited we have now found ways to grow our business following the issues concerning Coca Cola Enterprises.

Warm regards,

Stefan Schenkelberg

Posted on

can redesign

Dear Fans and Friends,

Apologies for the delay it has already taken and, unfortunately, it will still take us to progress with our big project this year. I know it must be frustrating to hear from your favorite mobile food German specialties provider that their food wagon is not open by these to us unforeseen circumstances. We will have our food stall operating and I promise that we continue serving. Details will be announced shortly. A local pub owner offered us to come to serve their customers but, after some lengthy considerations, we decided that it wouldn’t be in our interest in our strive to become a fledgling mobile food business.



rewards ad


- you will be enjoying these rewards - we apologize that we haven't kept to our words -

On another note; A big thank you to Coca Cola Enterprises, a company that has helped our own brand to lots of additional exposure during the course of the last four + years. A bit sad is now our departure but a necessity for us to move on. However, a break away from Coca Cola will certainly open up new opportunities for our small business.

Whilst I was hoping Coca Cola Great Britain would answer it was Coca Cola in Berlin that did. Coca Cola Enterprises in Germany has kindly responded very efficiently (it took them only hours). They explained the situation for us in an email (very freely translated into English but conveying the meaning):

Good Afternoon Mr. Schenkelberg

many thanks for your email and your interest for the Coca Cola Enterprise. We are pleased to answer your query.

The Coca Cola Company in Atlanta/Georgia USA owns all trademark rights. Coca Cola Enterprises and all companies affiliated with Coca Cola Enterprises are permitted to exclusively using our logos and labels. This applies above all for whatever purpose and in any form if commercial activity or advertising is the nature of the conduct.

In Germany your request must be considered for pre-marketing testing and licensing prior to be able to use the trademark.

A major task is now ahead when the branding from the can gets removed and a new layer with our own design will be attached.

new design for our canThe work is scheduled to commence as soon as the funding has been secured.

We are most excited about this as it will be our stepping stone to be able to use our mobile kitchen for events to come. The shop fitters will, I am confident about this, soon be able to commence their work building our Bavarian take away shop in Islington. We will of course keep you updated about all developments.


Warmest regards,

Stefan Schenkelberg, CEO, Camden Bratwurst Pillar Limited


*Location *Location *Location *Location




Posted on

product continuation

Rainer’s Bavarian Grill – The Coca Cola Festival Can

Gourmet Express Mobile Catering is in the process of securing a new trading spot in Potters Bar for their festival ‘can’.. of course Bavarian themed. The landlord seeks to have their food stand on his premises on Friday this week. Gourmet Express Mobile Catering’s concern is to establish whether or not the Pub in Potters Bar will actually benefit from the ‘luxury’ of having Rainer’s Bavarian Grill food stand offering traditional Bavarian food & drink such as Schnitzel and Potato salad and beers to their customers. ” It should be of mutual interest. We, for our part, cannot afford a false economy. If a promised crowd don’t come to this pub on a weekend we won’t come either, ”  Stefan Schenkelberg explained and added “I have been through a hard school, so I know what I am talking about. We all know the all-famous-saying we don’t want to flog a dead horse.”

“Of course we are most excited about this, yet we are cautious.” Stefan points out when asked about the future for the can which now looks set to involve a switch from market attendances (as in the past) towards pub and Oktoberfest events.

The market research is running at full speed and everyone of the team is looking forward to a possible re-start of Gourmet Express Mobile Catering in a new setting from the beginning of July at a pub in Potters Bar.

A bit of history to explain their passion for ‘health through innovation’ without risking to adversely affect the company’s CI:
They call it Identity cascade. This is explained in a four-pillar-strategy approach:

  1. Business continuity: Since Gourmet Express Mobile Catering’s Giant Coca Cola Can food stand was established every trading mission was closely tied to their fundamental aims and goals to serve authentic German dishes in the most health conscious way. Their innovative approach has let the company stand out from the common crowd. Coca Cola, in it’s early ages, was tied closely with Germany’s grilled food. Up until today they are known to be advocates of German food (see There are indeed (would you believe?) some commonalities in terms of the ability to continuity and health conscious produce; Coca Cola as a world leading soft drinks manufacturer has developed over time to become innovative as they are constantly developing new products ..not to forget to mention their new lower calorie drink ‘Coca Cola Life’
  2. Personification:  They are the national street food leader with the Coca Cola branded food stand powered by a passion to invent and an unceasing commitment to advancing the way the world connects where good food and healthy cooking methods are their guarantor to succeed in their endeavors.
  3. Artistic Intelligence: They attempt to highlight the special character of artistic intelligence, which manifests itself in painting and performance as well as in fashion and particularly in cooking. The company’s philosophy is: “Outside dining experience with atmosphere” and exactly at this point Gourmet Express Mobile Catering’s innovative approach has and will continue to be supported.” This rather programmatic sentence fits in well with the Corporate Identity of their catering stand, in their mission to make possible the experience of fun and food.
  4. Cultural Responsibility: Yet another criterion of their CI. The Bavarian themed set up with the image of Bavarian’s most famous restaurant ‘The Hofbraeuhaus’; Making good food even better through the right presentation of the culture is what they see as their cultural contribution and the raison d’être of their activities.

Rainer’s Bavarian Grill, the latest edition of it, will be attracting visitors to the Pub and will also be available with its own particular delicacies.

Guten Appetit and of course PROST!

Posted on

FREE directory listing

We are not resting on our laurels whilst we wait for funds to become available. “But thankfully, because of our company’s experience and drive to succeed, I’m confident that Gourmet Express Mobile Catering will have a very prosperous second life with the introduction of Rainer’s Bavarian Grill”, said Stefan Schenkelberg, CEO at Camden Bratwurst Pillar Limited.

We are reaching out again. As you are aware we are associated with Stefan is launching his personal campaign on two fronts. The directory pages have been designed by Stefan some 10 years ago in an effort to give small business owners with little or no advertising budget an opportunity to list their businesses free of charge. Quite a number of business took up this offer and we have by now hundreds of companies listed. However, it is not only the listing that matters; any directory must live up to his ranking performances.


This is being looked at at present and Stefan asks you to email him over your details, such as your name, your company, website address and the chosen category. He will then look at your website, look at your meta tags, and place an optimized ad. Before he does this he will get back to ask for your approval.

This is FREE and no strings attached…so get your free listing in the

We only ask you to look at our project and it would be great if you support our crowdfund. It is hoped that you will meet our team at one of the mega festivals or even in our soon-to-be-new Bavarian take away shop. Radical changes of our operational goals were born when our boss was chatting with his late brother Rainer about four weeks before he died. We are now looking to implement these changes; It will be a tribute to him.

We have also instructed a local PR agency to work on a press release. The draft release proposal has already arrived and we expect the final draft for approval shortly.  It will then go out to reach credentialed journalists, bloggers and key media people – locally, nationally and worldwide.

Stefan has now launched a video message in support of the project and we invite you to watch the online video here:  Stefan’s 4-Minutes-Video-Message

WeVideo Stefan's message


I hope that you like our approach of ‘one hand washes the other, and together..they wash the face’

Rainer's Bavarian Grill


Posted on

an apology – webdesign with difficulties

Over the last weekend I broke the single sign on integration, linking important pages of our new state-of-the-art webdesign. It was broken for seven days while I was sick, working on our project for growth and prosperity, and trying to enjoy some portion of Easter holiday family life.

I shouldn’t have pushed for feedback. The response was; I got about 5 emails from my friends on LinkedIN and also Facebook, letting me know how my mistake was impacting users, that is impacting ‘them’ people reaching out to help us to the success we are seeking.

This morning I read your chapter on how to say you’re sorry. I already knew I needed to apologize, but it helped me to be human about it rather than corporate. Here’s what I sent:

 Over the weekend I attempted to improve the webdesign and ‘bridged’ the broken links. Sadly, I didn’t do it straight away and caused these problems.

Thanks for understanding. Software is hard – I learn something new every day. Unfortunately sometimes I’m learning from my mistakes!

I appreciate the reminder Donald Trump gave me this morning to be myself (I am a great admirer of Donald Trump and have read some books written by him).



Warm regards,

Stefan Schenkelberg,, Business (Web) Development

Posted on

our brand new look

new website
new frontpage

We’re beyond excited that our full content based, brand new website is now life!

The result of the new design (we believe!) is a clean, simple and most powerful look and feel using a user friendly-interface. 

We love that we’ve bucket the common design trends in the food industry and made a choice to stand out rather than blend in. And most importantly, we’ve kept our design values of bold, positive and simple at the centre throughout the entire process.

By taking a minimalist approach, we’ve been able to create a unique look that sits well with our products and serves as a good brand recognition booster. Having said that we have re-branded the name of our food stall as a tribute to the owner’s loss of his much loved brother Rainer recently.  Rainer’s Bavarian Grill will from now on be the theme of our mobile food business and you will soon see a transformation of our ‘can’ to reflect the changes.

This might sound crazy, but one of the things we love the most about the new emerging website is the challenge to develop parts of it as we go along. Stefan Schenkelberg is currently putting all efforts into the task of taking our small business to the next level.

The healthy approach to cooking does make a difference; The design shows prominent images of an incredible business couple from Germany, whose lives have been changed through the help of the Brits that have faithfully purchased our products to spoil their taste buds. We can’t wait to keep changing more lives as the serving of our food products from Germany keep ticking.

So now we’ve told you what we think of the new webdesign so far. We want to hear what you think! Take a look and scroll through the pages and please leave a comment.

Have a lovely weekend!

Warm wishes and Guten Appetit from all of us here at Rainer’s Bavarian Grill


Posted on

Coca Cola contracted by birth

Coca Cola Enterprises expressed friendship to our company on- and offline.


It’s funny, everybody presumes that we are partnered with Coca Cola Enterprises. To tell the truth, Gourmet Express Mobile Catering’s flagship, the ‘can’, was born in the colors and brand design of Coca Cola.

We have spoken to representatives of Coca Cola Enterprises and there is no issues with them. In fact the Managing Director has recently made friend with the Director of Coca Cola Enterprises’ online operations.

Coca Cola Representative
coca-cola and Gourmet Express Mobile Catering

Investors and lenders are now encouraged to consider to fund Gourmet Express Mobile Catering. We have launched crowdfund towards London Islington expansion.


The Management | Gourmet Express Mobile Catering

Posted on

now hiring

Part-time staff

picture of festival kitchen
festival kitchen

Gourmet Express Mobile Catering’s can, the mobile food caterer for London, has been open and buzzing since early 2011. Having located our premises in London N7 and the enormity of what faces us finally began to sink in we are on the hunt for talented candidates, available part-time, to fill catering and service positions on the weekends. The ideal candidate must have a passion for the Gourmet Express Mobile Catering brand and good food; those with a flair for cookery and previous experience in independent coffee and take away shops will be placed at the front of the queue. You will be adaptable to challenges in a new environment and a keen ambassador for the Gourmet Express Mobile Catering brand. You will be required to work closely with food – both its preparation and presentation. You will also provide impeccable and friendly customer service while keeping our cosy take away shop looking immaculate. Possibilities to join our Festival Team. Attention to detail is a must. If this sounds like you, please send us your CV and a short introduction, including details of referees.


Gian Schenkelberg

Posted on

The Food Stall name

Family to name their Giant Can in memory of their “loving” Rainer

an update | 7th May 2015 | two revisions

A family devastated by the loss of a much-loved uncle, brother-in-law and brother with a “loving heart” who passed away suddenly and unexpected are to  name their ‘can’ in his memory.


They will continue to serve traditional German dishes in their festival ‘can’.

Mr Stefan Schenkelberg said the family had several ideas for the name but that Gourmet Express Mobile Catering’s Rainer’s Bavarian Grill “was the only name my wife liked.

He added that: “Nearly everyone that knew Rainer has said the same – he would have loved for his brother’s family in distant London to have their trading pitch and a crowd of customers in London. He would have wished to see Stefan being able to re-dress their trading vehicle in the Bavarian colors; this will surely open up new opportunities – a stepping stone to new prominent trading spots in Central London. Rainer loved Stefan’s home-made German curry sauce the most and he was recently full of praise when he learnt of the company’s deal with London wholesalers to purchase imported German wurst. It was only a dream for the Schenkelberg’s but early this year a London trading space has been allocated. This dream is now set to become reality, but sadly after the passing of Rainer.

Rainer was 54 years of age and truly lived a life beyond anybody’s belief. A highly intelligent lad, he communicated with his relatives in Potters Bar using a head-band and a PC and he read with great interest news and updates about the ‘can’. He wasn’t able either to speak or to walk suffering from cerebral palsy since his birth.

“I think he’d be excited and pleased for the family.”

Mr Schenkelberg feels that people in Potters Bar had been supportive of new progress for the ‘can,’ to open a food shop 17km down the road from where the business can become a serious contender in the small world of London’s German specialities. As a reminder, Stefan hit the headlines in Potters Bar some 11 months ago when he was running the London marathon in aid of his brother; Monies raised at the can was collected for Action Medical Research, a charity to help sick and disabled children. “We will of course continue to raise much needed fundsStefan running the marathon for this charity and the newly formed company has already adopted a policy to include not only the continuation of air fryers as healthy cooking alternatives but also and most importantly supportive activities to help the charity,” Stefan pointed out. “My brother is dead but many children will be born and we want to make sure that they stay healthy, so we hope this year will be a year to give generously to Action Medical Research,” he replied when asked about the companies’ charity of the year 2014.


“We needed words of encouragement after Rainer passed away. Death struck twice within six months. The death was a terrible tragedy, yet another one of the family’s greatest advocates of German food for London had to go. We’ve had an amazing amount of positive comments from many customers and fans alike, many of whom we met during the course of our trading when we went out with our Coca Cola shaped iconic looking food wagon to spoil the taste buds of our friends, the Brits. New strategies will hopefully make the change and we can continue to support customers and, what we consider as the greatest challenge, the London community with our new designed food truck at large,” he said.

“The loss of a close family member who was paralysed is something no family should have to live with, especially when the family’s hope, dreams and aspirations to support that member by being nearby was destroyed some 20 years ago when they departed their homeland for America and later the United Kingdom following the experience of crime and corruption. “We really have just begun to resume normal lives in a foreign land” Mrs Schenkelberg said when pointing out new challenges to grow their food business.

“But when you haven’t fulfilled the pledge of returning to support the people caring for my brother, first and foremost my beloved mother, Mrs Irmgard Schenkelberg (78), bearer of one of the highest civilian awards granted by the German Government for the care and dedication she has afforded to the sick and housebound, when illness and age becomes a burden, it’s hard to bear,” Stefan points out.

“As a family you have so many questions – like what happened after you had spoken to the person just a couple of days before his death. You go over every detail of your relationship with your brother.

“Like many brothers and sisters, we support each other. Generally, you want to make sure you are close to your brother or sister when they are ill and not able to communicate with each other, other than through face-to-face meetings. We were however close in spirit and thoughts. Still, it’s hard when you’re not given the chance to try and support them by being available to them any time.

“When you grow up with a brother who is restricted due to the worst form of cerebral palsy you worry the more about the things that are out of your control – childhood illness, accidents and the dangers that are out there. You don’t stop to think of the difficulties of their life qualities when they get older.
“I know Rainer’s mom, myself and our family will never get over it. It’s always going to be there.”
“Re-opening our catering van in Bavarian colors will be our tribute to Rainer.”

Posted on

Rayleigh School Fayre

Gourmet Express Mobile Catering – developed to become your one-stop-shop

In the Summer of 2011 they started off the season with a bang. Our Lady of Ransom’s Catholic Primary school was the host of a spectacular Back-To-The-Future themed Summer school fayre.

archive file 01249
Back-To-The-Future themed summer fayre

The Parents Association Summer Fayre was attended by hundreds of pupils, ex pupils, their families and members of the community. The sun shone and what a roaring success this event proved to be! The ‘can’ proved to be versatile as always; Gourmet Express delivered hot snacks and another stall run by parents of the parent’s association spoiled the many visitors with home-baked cakes and pastries.

kids storming the German stall
archive file 00949

This Year’s fayre will take place on Saturday 4 July 2015 and the food wagon owners hope to be able to repeat the success when they spoiled hundreds of children and their parents. Details to follow…

Bavarian themed marquee
new Bavarian themed ‘Giant Can restaurant’
Gourmet Express M C one-stop-shop
Posted on

Wendover – Bockwurst and more..

Hope you enjoyed the video. If not, don’t click the like button below. For feedback we are always grateful, as well as for your comments.

We had an enjoyable weekend at Wendover’s Garden Centre. More and more members of staff at the centre came to enjoy our wurst. Our Bavarian man went out to the centre of the Christmas market inside the centre and spoiled customers with delicious lebkuchen (gingerman).

Next week we will have our themed marquee launched and we will have a surprise…


More soon,


Stefan Schenkelberg, founder


Posted on

Wendover Winter Wonderland updates

The exciting time in Winter Wonderland /Bucks is not yet over, but we are entering another phase. During a business trip to Munich we were inspired by the way the Bavarians celebrate Christmas; nearly 20 Xmas markets and hundreds of Bratwurst stalls, nicely decorated, have been set up to spoil visitors from all over the world. 

Christmas market in Germany
mulled wine stall at Munich’s Marienplatz Christmas market

We managed to bring back our Bavarian man who was put into immediate action following the return from Munich.

stall pic
Christmas Craft Fair – World’s End Garden Ctr

Next week we will have our Bavarian themed marquee ready to spoil our customers even more. The artwork is already with our printers and I am excited to give you a glimpse of what you can expect from us very soon:

new set up pic
Bavarian style at the can

I leave you today with the words “good things in life take a while” and hope to see you all at the can.

Warm regards,

Stefan Schenkelberg


Camden Bratwurst Pillar Limited

incorporating Gourmet Express Mobile Catering