Regular trade is waste of money

Hello Friends,

We are now seven years hitting roads with our food truck.

image

We turned around bad results when we joined forces with an event management organisation for prestigious London locations. Wembley was born as a home for Rainer’s Bavarian Grill.

image

Rainer’s Bavarian Grill became an attraction for tourists and today we are targeting office workers and the builders of one of London’s fastest growing tourist attraction.

Is regular trade a no go approach? Well, yes and no. It works in general for the mainstream food trucks such as a British burger van.

We need more catering contracts. Call now on 0800 074 3655.

Would you like a German themed event complete with Polka band and Lederhosen Gaudi and also Rod Stewart playing live tunes?
Possible with us.

We have all the professional people to transform your event into a memorable event generations after you will talk about.

image

<

p style=”text-align:left”>…at our fingertips. Call now and ensure that your next event does meet the attraction it deserves.
Call 0800 074 3655 for a FREE quote.

Warm regards
Stefan Schenkelberg
Owner
Rainer’s Bavarian Grill

Bermondsay

Hi All

hope you are coping? The weather over here is brilliant; sunny and getting warm..I am already sitting in my garden office to write to you.

Our agent has made changes to the trading spots for our food truck. Southwark Park Road has been downgraded due to lack of footfall and as I understand the problem to attract quality stalls to boost the attractiveness of the ‘Blue Market.’ New prominent London trading spots have been added to the list.

Sadly, having explained this we are no longer trading at ‘The Blue Market’ on a Saturday and we will only consider Bermondsey for special events. Check our main website at www.gourmetexpressmobiles.com for updates.

You can find us during the week on Tuesday, Thursday and Friday at Wembley, three minutes walk from Wembley Park Train Station and right in front of the famous stadium in the square.

Enjoy your weekend.

Warm regards,

Stefan Schenkelberg
Co-Founder
Rainer’s Bavarian Grill

Wembley

Wembley spot for Rainer’s Bavarian Grill

It’s been a busy week for the food truck owners with visits to Santa Eulalia/ Spain…

 

…chill out at the bar with friends in showbiz…

…and some relaxation at Es Cana..

picture of sun rise in Es Cana

…before heading back to the U.K. to continue with our taste buds spoiling at Wembley..

image

We also do birthday parties and company events…

picture of party with Giant Can

We can serve 25-30 guests every 20 minutes with our standard package. There is no wait time for batches. For an additional charge we can also provide extra staff to speed up the service.

 

 

Rainer’s Bavarian Grill with growth ambition

Shifting priorities to enable growth

Stefan Schenkelberg, one of the owners, has become very busy recently.

‘We try to achieve what we haven’t achieved for six years.’ Stefan explained. For strategic advice to ‘get the priorities right’ the business couple is liaising with an Enterprise Agency in St Albans. ‘It’s just too much to deal with at present and our business is too small, so falls short of staff members with expertise in different fields including legal matters.’

On Saturday they are sending their can to a charity event in Bermondsey.

image

<

p style=”text-align:left”>The planning application for home delivery service to Potters Bar Homes has reached a stage where legal input would be helpful. ‘we invested just short of £500 and are now a bit stuck as the surveyors raised questions,’ Stefan explained.

Stefan has now instructed an American based SEO optimisation company to help with the ranking of their website.

They have pre-booked six days of large events during the months of July, August and September and there is already a large Xmas event for them in the pipeline.

And there are issues of a different nature concerning the couple’s interest to completely breaking away from social security. Brexit and the new Tory government , it seems, makes it hard for them to survive. So they are looking already to opportunities to go abroad. ‘whilst this blog is being drafted, Regina and Stefan are seeking legal advise to challenge a decision by local authority.

We will keep you updated as things progress.

Rainer’s Bavarian Grill
Business Development Team

in the news

Rainer’s Bavarian Grill

Amid tough times, family finds business opportunity and stuck with it for now over six years.

do what you say, say what you do and..stick with it

When the economic downturn forced Stefan Schenkelberg to terminate his once successful sales consultant role for an ISO certifications company back in 2010, he didn’t stick his heads in the sand and give up.

Instead, the Schenkelberg couple got creative.

Regina Schenkelberg picture
Regina Schenkelberg

They pulled together the home baked German food specialities of pastry chef Regina Schenkelberg and authentic hot dogs supplied by wholesale, pocked it up in a concession stand and hit the road.

The Schenkelbergs now travel through London selling their award-winning German fare in their portable food vending trailer, christened Rainer’s Bavarian Grill. “It’s a tribute to my husband’s late brother Rainer,” said Regina Schenkelberg, matriarch of the family.

Stefan and Regina Schenkelberg have two children who grew up working in the

Stefan Schenkelberg with son Trevor picture
Stefan Schenkelberg with son Trevor

food business with their parents. The couple’s youngest, Trevor, 18, continues to fulfill the family’s food duties by working and touring with his parents …when he is not at college.

The three Schenkelbergs spend about half of the year living in their fifth wheel, currently parked just outside London close to the M25.
“We just love England,” Stefan Schenkelberg said.

The German delicacies served up by the Schenkelbergs at fairs, festivals and markets include bratwurst, a traditional sausage from northern Bavaria, and knackwurst, a smoke-flavoured speciality also known as “knacker”.

Their supplier for the Knacker is a specialist butcher in Oxfordshire, which according to Stefan makes sausages that even native Germans can’t distinguish from those manufactured in the federal republic.

Stefan said: “People love the Knacker. A woman from Berlin who tried them said they reminded her of her childhood. Sourcing meat locally does make sense.

“We also do beef sausages, chicken and turkey sausages, and even vegan sausages.”

Stefan prepares the award-winning German Curry Sauce with a ‘kick’ every morning prior to their taste buds spoiling missions.

Currywurst picture
Germany’s favorites

‘It’s a bit more unusual than normal fair food and we contribute to health and wellbeing’ said Trevor Schenkelberg, one of the sons of the family, and he referred to the air frying technology installed in their kitchen.

The family is constantly working on and in the business. This entails several hours of administrative work per day to keep the concessions coming by researching, applying for and booking events. ‘It’s a lot more complicated than people think!,’ Schenkelberg said. ‘It takes a lot of planning.’ The cost associated with finding, applying for and being accepted as a vendor at some festivals can be quite high. Some require non-refundable deposits — large sums.

concession stand picture
The portable food vending trailer where they sell their award-winning German fare, including Knackwurst and Currywurst.

The Schenkelberg couple is not resting on their laurels, never did in their seven year’s touring experience with the ‘can’. Attending market events is a must do for them to retain a cash flow situation to attend events for their festival rocker.

 

Acton Market hick up

Today we lost trade but we gained exposure. 7 hours travelling through the streets of London.

image

<

p style=”text-align:left”>arrived at the market at 9:33am following a journey of 2 hours (2 hours for a distance of no more than 20 miles) – that”s london for you.

Tomorrow we will be back. It will mean we need to depart from Potters Bar at 7:00am to be on the market at 9:00. Lesson learnt.

Warm regards
Stefan Schenkelberg
Co-owner
Rainer’s Bavarian Grill

Home Delivery to Potters Bar Homes

Our project to offer a home delivery service to homes in Potters Bar, the home of the Giant Can, has been halted due to unexpected difficulties.

image

We are working with the Council’s Planning Department and a Certificate of Lawful Planning (CLP) is needed to progress with them.

We have asked our landlord, a charitable trust organisation (looking after some ten thousand properties), for cooperation with this matter but we feel we bang our head against a brick wall. We have spoken to the head of the surveying department but lack of flexibility and/or stubbornness prevents this person to answer a simple questionnaire.

We have been given a deadline until April the 25th to submit further details related to the condition of the property.

image

<

p style=”text-align:left”>Our plan, in the interim, to work from a local industrial estate felt short of highway approval and security acceptability.

This is just an update of things.

With warm regards,
Rainer’s Bavarian Grill
Business Development Team

“The pain you feel today is the strength you feel tomorrow. For every challenge encountered there is opportunity for growth.”
  -unknown