Walthamstow market improvements

European’s largest flea market in London’s Waltham Forest District is a tough place to be for food stalls…. for the time being.

The food stall operators now decided to move on. Regrettably, after their initial twelve months trial period on Walthamstow’s market they admitted that it didn’t work out for them.

Stefan Schenkelberg, one of the owners, spoke with someone at the Council’s Street Trading Department to evaluate possibilities to move our food trailer towards the crowded areas of the market and away from the back-end of the market. They had been sending their iconic food trailer to an area with high footfall and they were seeking to get a permanent pitch. Here is essentially how Tony, one of the managers from the council’s street trading department responded to their plea: ‘This is, sadly, no longer possible. There are two problems:

The dimension of our food trailer, the 10.2 ft tall Giant Can

The smell it gives up’ (I admit German Bratwurst has a distinguished smell)

He elaborated further on this and pointed to the complaints from the brick and mortar coffee shops and restaurants/ take away shops previously. They threatened the Council, Tony admitted, to sue them for £60.000,00 in damages (loss of business), should they again allow us to move close to their businesses. The smell has, according to these business owners, a detrimental effect on them.

Food Truck
Food Truck

The business couple find it ridiculous and Stefan blamed these high street businesses for not performing well enough to bother about the street traders.

The Council surely is in a difficult situation to mediate between the two customer types, that is high value business rate paying customers of the high street and casual street food traders.

We don’t object to the Council’s instruction to have our pitch location in a low footfall area ‘away from the crowd’ but we will find solutions on how to move on with our venture. Stefan is actively looking for an alternative location in London’s West End. “We are competing with the ‘big’ boys in the market’s food establishments…. but we will win in the end. It’s very much a mobility issue here.” Stefan explained.

market map
market map

The Council also is doing their bit to help food stall owners. They have designated the low footfall area as a food court and banner advertising makes visitors to the market aware of it. “Currently, they lack of the ‘variety’.. there are only a handful of food stalls. In my humble opinion, not enough for an area to be designated as a food court,” Stefan explained. They also plan to extend the business hours so that food stall owners can serve for an extended period in the evening.

The high street is currently undergoing a development program.

Walthamstow’s High Street Regeneration Programme works includes, as we understand, the continuation of an environmental enhancement scheme, and the development of an improved ‘market place’. Too late for the Schenkelberg’s to consider further involvement: ‘We are here to make monies but are currently only making pennies,’ Regina Schenkelberg pointed out.

T.B.C.

With warm regards,

Rainer’s Bavarian Grill | Business Development Team
www.rainersbavarian.site

 

 

Shop open

Saturday the 4th in Walthamstow

Dear Customers,

We have asked the market management to help us to restart our bratwurst shop on Saturday this week.

It’s been a tough going couple of weeks with lots of uncertainty as to whether we should or shouldn’t continue with our trading missions on for us ‘difficult’ market terrain (see previous blog post).

We came to the conclusion that, having now completed all legal requirements for our dinner home delivery service to homes in Potters Bar, that we should be full of confidence that we will be making enough to ensure viability within no time; lunch time on markets, dinner for the community in Potters Bar and events in the summer for the fun-loving Brits.

We are currently concerned about our car ‘s starter battery as the procedures in the garage when they tested and fixed the electrical fault on the wiring has obviously caused the battery to drain.

Please help to send us the crowd to the ‘can’. We will be at the known location on the market, just around the corner from St James Street overground station.

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p style=”text-align:left”>Hope to see you all!

Your team at European’s longest market

Flea markets in London

Analysing flea markets as part of ‘Rainer’s Bavarian Grill without the oil’ growth strategy

The difficulties for us as a up market food stall operator are complex but justifiable when we look back.

London’s markets are not typical of what we see in continental Europe.

The majority of these markets have certain characteristics. Here you can find the usual junk-shops selling clothes and souvenirs but also a great variety of fruits and vegetables at very reasonable prices and lots of junk food stalls that can be described as provisional at best. 

But, having said that, ‘Rainer’s Bavarian Grill without the oil’ is not really a good fit in these places as we need to draw quality footfall to our specialist food trailer.

The difficulty is as far as I can see that the urban and suburban areas are lacking of local small-scale producers, micro-businesspeople, those that could have a stall to showcase their goods to draw in a good crowd of visitors or, as I call it, quality footfall.

In addition, once a certain level of quality stalls have been identified at these markets, others will become suddenly aware of the potential and the situation could change for the better.

Ways of encouraging quality stallholders by the market management still need, I believe, to be better defined, while the market forces capable of triggering a virtuous cycle of synergy are not clearly identified yet and so are not available, as they should be, in the short term.

It’s a popularity matter: Once a good standard of these flea markets has been attained the ratings go up and e.g. you will see Walthamstow market mentioned next to Portobello Market on the ‘i love markets’ webportal (see http://ilovemarkets.co.uk/londons-best-antique-and-flea-markets/).
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A brief analysis provided by Stefan Schenkelberg, co-owner of Gourmet Express Mobile Catering’s signature trailer Rainer’s Bavarian Grill

new date for re-opening

Hello folks,

it’s been a roller coaster ride for the Schenkelberg couple as they have recently dealt with unforeseen circumstances.

claim
claim

They were happy with the purchase of their new towing vehicle but, when they didn’t expect it, it turned out that they bought a faulty vehicle with the lights broken. This had affected our road worthiness. The seller, a car dealer, remained ignorant so the case was quickly forwarded to the courts to deal with; our boss really can be ‘scrupulous’ when dealing with issues.

It’s just a miner incident really but big enough to mess around with their plans for the re-opening of their shop.

Rainer’s Bavarian Grill will now open it’s doors to the public on the 2nd of March 2017. They will be giving away samples of their home-made curry sauce (while stocks last).

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Where can you find us?

  • 2nd of March 2017 in Marylebone, off High Street (the Cabbages & Frocks Market)
  • 3rd of March 2017 in Aylesbury, market square

These are our two dates that have been confirmed today. Please check our website for further dates where our ‘can’ gets sent to.

With warm regards,

The Business Development Team
Rainer’s Bavarian Grill
www.rainersbavarian.site

Developments

Rainer’s Bavarian Grill have been undergoing a series of developments since the beginning of the New Year.

Some sad happening was when their food truck broke down on route to Aylesbury just about three weeks ago. The problem was, as it turned out, the head gasket of the towing vehicle.
The AA attended but the BMW car, with a mileage exceeding 200000 and over 15 years old, was declared broken beyond repairs.
The business couple struggled as they only had AA basic cover which was limited to road site assistance. A member of the public got concerned and offered help; it was thanks the generous approach of Terry Corber from Telford, who spent time with his partner in Aylesbury at the time, that the AA membership could be upgraded to ‘relay’ which meant for the couple that they could have their food trailer and car safely brought home. “This was totally unexpected, the man was a godsend” Stefan Schenkelberg explained. “We would have otherwise been stranded in Aylesbury,” He added.

The mobile food operators are now concerned about a replacement car and they are awaiting news from a car finance company. “Once we have this sorted we will be able to continue running our operation and we will, I promise, be back very soon on the Aylesbury market,” Stefan stated. This will be their chance to restart their venture with an added opportunity to expand their business. The council has just inspected their beer kitchen and they will be offering a dinner delivery service to Potters Bar Homes.

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p style=”text-align:left”>Stay tune for more developments…

Rainer’s Bavarian Grill
Business Development Team

Crowdfunding results needed

Plea for donations to help London’s first Bavarian-Octoberfest themed food truck.

food truck

The owners of Rainer’s Bavarian Grill without the oil, the only cubical shaped food stall with the iconic look, are desperately in need of supporting funds. 15 days on, their towing vehicle has given up on them and the damage of the engine is beyond value.

They have 9 days left to raise £4800. It’s now becoming an urgent issue for them because the future of the mobile caterer depends on mobility.

To learn more about the Schenkelberg couple click here: http://www.gourmetexpressmobiles.com/blogs/expansion-project/

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We look forward to continue serving you…with your generous support.

upcoming Oktoberfest professionals
upcoming Oktoberfest professionals

Gourmet Express Mobile Catering
‘Rainer’s Bavarian Grill ‘

expansion project

15days

Rainer’s Bavarian Grill has been a great boost for European’s longest market street in Walthamstow for the most part in 2016 and I know people would want to see them rolling out their Oktoberfest concept at this year’s Walthamstow Garden Party in July. They also want to see them organizing their own event’s in typical Bavarian Oktoberfest style.

Oktoberfest food and fun

It would be wonderful if this crowdfunding campaign is successful and Rainer’s Bavarian Grill without the oil can expand with the proposed portable beer bar.

The food operator’s Chief Creator Stefan Schenkelberg, a business graduate from Germany and business man for many years in England, said: “I’m so thrilled that this campaign has been launched, it’s very exciting to think Rainer’s Bavarian Grill without the oil will offer Oktoberfest themed parties with beer, music and good food for years to come.”

Anywone wishing to back the project or who wants further information should visit Rainer’s Bavarian Grill’s crowdfunding campaign release page.

Rainer’s Bavarian Grill without the oil is owned and operated by Regina and Stefan Schenkelberg, a husband and wife team. “Unfortunately, the business couple is not in a position to fund the project outright so they have launched the crowdfunding appeal to allow the communities to back the expansion drive of Rainer’s Bavarian Grill with a portable beer bar if they also believe this would be a positive addition to the UK festival scenes.”

Founder, Stefan Schenkelberg
Founder, Stefan Schenkelberg

Listen to the founder’s message. Go here:

the people's advocate
the people’s advocate

Warm regards,

Rainer’s Bavarian Grill | The Business Development Team