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Crowdfunding for amateurs

30/6/2015 Project cancelled

from the desk of the CEO


After the death of an advocate for our mobile food cart venture our business struggled. We were looking at many options for funding. Then we came across, an American organization to help creative projects by providing an online platform for backers for them to support these projects by donations.

Tribute to Rainer
Tribute to Rainer

Crowdfunding lets you raise funds without sacrificing ownership or having to face relatives across the table at holidays, or needing to promise a return besides a free sample of your product or some other ‘reward.’
It’s a bit like being in a kindergarten and doing a presentation for the children to understand. Yet, we thought, if that is our only option we will give it a go.
We knew it has, without any doubt, drawbacks:

It just makes it too easy to kid yourself
The projects work for many young would-be entrepreneurs, those that have not got into the rhythm of writing business plans or put into crafting mission statements and forecasting sales and determining costs.
It’s really like going back in time when you went to college – you put in the effort to show what you’re capable of.

It’s a lazy way of finding capital for your projects.

Investors will hesitate investing in a crowdfunded company. Is this true?

I think I know the answer here:
Do these companies really perform? How can they have the financial experiences if they haven’t got the qualifications nor the ability to write a business plan? I personally wouldn’t donate a penny to these projects as an entrepreneur.
Realizing your dream as an entrepreneur is hard. Crowdfunding sites, in my opinion, distort the dream. If funds are granted, it can help supplement other sources of money and help you try out a product, but the true test of a business is what happens next, after the funding is done. And that’s when you’ll need the discipline,  expertise and sense of urgency that comes putting your own money at risk or that of serious investors who expect a real return.

For us it was out of desperation because of other issues, interfering with traditional funding options, issues we were for a long time completely unaware of. When we found ourselves declined for funding we were never told about the reasons….so we thought: “That’s odd, no public debtor record hold any negative reports on us! We have provided a most complex and striking business and marketing plan, yet we get declined for reasons we don’t really understand. On our path we value fellow humans who are honest with us and say directly to our face what they find good, what they find bad and what they criticize when they decline funding applications.”


As concerning the future for Camden Bratwurst Pillar Limited we have now found ways to grow our business following the issues concerning Coca Cola Enterprises.

Warm regards,

Stefan Schenkelberg

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The Food Stall name

Family to name their Giant Can in memory of their “loving” Rainer

an update | 7th May 2015 | two revisions

A family devastated by the loss of a much-loved uncle, brother-in-law and brother with a “loving heart” who passed away suddenly and unexpected are to  name their ‘can’ in his memory.


They will continue to serve traditional German dishes in their festival ‘can’.

Mr Stefan Schenkelberg said the family had several ideas for the name but that Gourmet Express Mobile Catering’s Rainer’s Bavarian Grill “was the only name my wife liked.

He added that: “Nearly everyone that knew Rainer has said the same – he would have loved for his brother’s family in distant London to have their trading pitch and a crowd of customers in London. He would have wished to see Stefan being able to re-dress their trading vehicle in the Bavarian colors; this will surely open up new opportunities – a stepping stone to new prominent trading spots in Central London. Rainer loved Stefan’s home-made German curry sauce the most and he was recently full of praise when he learnt of the company’s deal with London wholesalers to purchase imported German wurst. It was only a dream for the Schenkelberg’s but early this year a London trading space has been allocated. This dream is now set to become reality, but sadly after the passing of Rainer.

Rainer was 54 years of age and truly lived a life beyond anybody’s belief. A highly intelligent lad, he communicated with his relatives in Potters Bar using a head-band and a PC and he read with great interest news and updates about the ‘can’. He wasn’t able either to speak or to walk suffering from cerebral palsy since his birth.

“I think he’d be excited and pleased for the family.”

Mr Schenkelberg feels that people in Potters Bar had been supportive of new progress for the ‘can,’ to open a food shop 17km down the road from where the business can become a serious contender in the small world of London’s German specialities. As a reminder, Stefan hit the headlines in Potters Bar some 11 months ago when he was running the London marathon in aid of his brother; Monies raised at the can was collected for Action Medical Research, a charity to help sick and disabled children. “We will of course continue to raise much needed fundsStefan running the marathon for this charity and the newly formed company has already adopted a policy to include not only the continuation of air fryers as healthy cooking alternatives but also and most importantly supportive activities to help the charity,” Stefan pointed out. “My brother is dead but many children will be born and we want to make sure that they stay healthy, so we hope this year will be a year to give generously to Action Medical Research,” he replied when asked about the companies’ charity of the year 2014.


“We needed words of encouragement after Rainer passed away. Death struck twice within six months. The death was a terrible tragedy, yet another one of the family’s greatest advocates of German food for London had to go. We’ve had an amazing amount of positive comments from many customers and fans alike, many of whom we met during the course of our trading when we went out with our Coca Cola shaped iconic looking food wagon to spoil the taste buds of our friends, the Brits. New strategies will hopefully make the change and we can continue to support customers and, what we consider as the greatest challenge, the London community with our new designed food truck at large,” he said.

“The loss of a close family member who was paralysed is something no family should have to live with, especially when the family’s hope, dreams and aspirations to support that member by being nearby was destroyed some 20 years ago when they departed their homeland for America and later the United Kingdom following the experience of crime and corruption. “We really have just begun to resume normal lives in a foreign land” Mrs Schenkelberg said when pointing out new challenges to grow their food business.

“But when you haven’t fulfilled the pledge of returning to support the people caring for my brother, first and foremost my beloved mother, Mrs Irmgard Schenkelberg (78), bearer of one of the highest civilian awards granted by the German Government for the care and dedication she has afforded to the sick and housebound, when illness and age becomes a burden, it’s hard to bear,” Stefan points out.

“As a family you have so many questions – like what happened after you had spoken to the person just a couple of days before his death. You go over every detail of your relationship with your brother.

“Like many brothers and sisters, we support each other. Generally, you want to make sure you are close to your brother or sister when they are ill and not able to communicate with each other, other than through face-to-face meetings. We were however close in spirit and thoughts. Still, it’s hard when you’re not given the chance to try and support them by being available to them any time.

“When you grow up with a brother who is restricted due to the worst form of cerebral palsy you worry the more about the things that are out of your control – childhood illness, accidents and the dangers that are out there. You don’t stop to think of the difficulties of their life qualities when they get older.
“I know Rainer’s mom, myself and our family will never get over it. It’s always going to be there.”
“Re-opening our catering van in Bavarian colors will be our tribute to Rainer.”